Web Analytics

To manage online marketing and online communications, performance must be measured against objectives and clear metrics: what you can't measure, you can't manage...

Fact-based decisions in online marketing

Nowadays, the internet and online media are mass channels for customer information and marketing. Accurate measurements of your target groups' search behavior and surfing habits provide the foundation for adapting and optimizing your online marketing mix.

We use standard tools to create your own individual web analytics cockpit. You get all the data you need to manage your online marketing 'at the touch of a button' and can make marketing, communications or product-management decisions on the basis of precisely measurable customer interactions. The costs of building the system are clearly recovered within just a few months thanks to savings and improved sales.

Web analytics will give you answers to the following questions:

  • Which marketing measures pay off, which do not?
  • Where can we optimize the website in terms of conversions and thus increase sales?
  • How can we customize the online offering for our target group?

Our procedure

Clarification of the initial situation

We analyze the scope, objectives, market environment, marketing measures, and reference groups to ensure the right fit with your business model.

Design

We work with you to establish the KPIs which are relevant to your business and derive indicators from them to use in our measurements.

Engineering

Installation and/or parameterization of the analytics software (such as Google Analytics, Google Tag Manager, Event Tracking) for measuring the indicators. Set-up of customized reports, known as dashboards.

Empowering

By integrating our work with your business processes, we make sure that decision-makers always have the right figures to hand at the right time.

How you benefit


Recommendations

You receive detailed and feasible instructions for managing your online marketing in a targeted manner.

Specific online marketing cockpits

You receive reports that go into different levels of detail, depending on how your marketing team is set up – either different reports for corporate management and your marketing managers, or one consolidated report for both.

Flexible scalability

We create system components which enable the cockpit and reports to grow along with your needs and, above all, with your business.

Training and documentation

We always introduce controlling tools in such a way that you can start using them yourself as quickly as possible.