Sales support for financial service providers

For the CIC Bank (Switzerland) AG, Dimando analyzed the market potential for the advertisement of company financing. An effective sales campaign with Google AdWords resulted in close cooperation with the marketing directors.

Requirements

  • Ongoing identification of potential of market niches for search engine marketing.
  • Generating leads in the form of specific queries

Solution

Based on statistical analyses of keyword and web-analytics data, Dimando analysed topic clusters for search engine marketing. Topic-specific landing pages were defined in cooperation with the client. On the basis of known earning indicators Dimando continually optimises the campaign; the resulting data is compared with existing marketing data and is shared with regional sales teams.

Procedure

  • Analysis of service provider offerings and information processes
  • Statistical Keyword Analysis
  • Definition of performance and control indicators
  • Integration of web analytics tool (eTracker)
  • Ongoing measurement, control and optimisation of the campaign

Results

  • 20% savings on leads generated online compared to alternative measures
  • The client receives market data in near real-time, which he can use to optimize sales processes to adjust offers and marketing measures to suit current market demand

Customer

Financial service provider

Contact

Jörg Heynen, jheynen@dimando.com