The challenge

In the information flow of various online channels, it is becoming more and more challenging for associations to provide data and facts to their target groups at the appropriate level and in line with their interests. These days, quality is also always a question of credibility. This must also be demonstrated through a professional information distribution process, for example.

Approach

Dimando has developed a single-page application with a modular structure, which association editors can use every day to import media clippings, process them, and provide them to national and international addressees via push email according to a matrix of target groups/interests. The application was programmed on the basis of the “Symfony” PHP framework. Besides high performance, data protection and error-free email delivery are central.

Benefits

The new product eliminates many previous sources of error in PR campaigns and leaves editors more time for what’s essential. Thanks to a comprehensive needs assessment, it was possible to tailor both the technical concept and the processes precisely to the customers’ requirements. The clear UX design of the application minimizes the learning curve. Dimando also ensures smooth operation of the application, even during critical periods, so the customer is assured of nearly 100% availability.