Design and manage campaigns effectively

Over the years, the toolbox available for creating product, event or image campaigns on online channels has become huge – which in reality often means it is confusing, disconnected, and difficult to measure in terms of effectiveness. But what has a really negative impact is if your target group doesn't even realize how and why you are targeting them... Our Visual Campaigning Engine VCE spring cleans all the mess and lets you bundle messages in a way that is directed and measurable.

Set up and manage campaigns: Visual Campaigning Engine

The Visual Campaigning Engine VCE is based on HTML5 and brings together the typical tasks faced by today's sales and marketing teams:

  • You want to create a landing page for a trade fair, which should whet your customers' appetite for a new product. The content which you show to your customers on your tablet at the stand can be printed out there and then. But feedback received during the fair indicates that there is demand for another product too – so right there at the stand, you replace a component and can then print out the new on-screen display straightaway too
  • For a new marketing campaign in a new region, you want to create new product/service bundles without redesigning the website straightaway. Thanks to the VCE, your internal sales team can define the configuration themselves, before selecting and pushing the bundles which prove a success
  • Your field sales team wants to demonstrate particularly high-value products to select groups in meetings, then follow up in writing too. Depending on what is required, you either use a simple standard version or a customized layout in your corporate design
  • As part of an AdWords campaign, for example, you want to test acceptance of an innovative product offer among a known target group using visually interesting variants

Features

The VCE covers all these and many more situations typically encountered in marketing with its sophisticated combination of features:

  • Your webmaster or content manager can make all the necessary entries and changes without the need for any specialist user knowledge. The VCE does feature context-sensitive help, but nothing else is required – in 15 minutes you and the engine will be up and running!
  • You use data which you already have available in your web, image or product database, and feed it into the VCE via an interface. This data only has to be activated once, during initialization
  • You can link the VCE to your CRM or newsletter tool and use online formats across multiple channels  
  • You have a fully responsive engine, i.e., one which works on all mobile devices. Did you know that mobile AdWords campaigns achieve twice the response rate of desktop campaigns?
  • The print feature gives your sales team an important trump card should they need it, since it is usually worth customizing the online offering for high-value products